Marketing Management Kotler Keller 15th Edition Pdf Free Download Free

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The book consists of 8 Parts, 23 Chapters in total of 833 Pages.

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Marketing Management 15 Global Edition PHILIP KOTLER Northwestern University KEVIN LANE KELLER Dartmouth College PEARSON Boston Columbus Indianapolis New York San.
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Marketing Management Kotler Keller 15th Edition Pdf Free Download

The 15th edition of Marketing Management is a landmark entry in the long successful history of the market leader. With the 15th edition, great care was taken to provide an introductory guide to marketing management that truly reflects the modern realities of marketing.

Three broad forces—globalization, technology, and social responsibility—were identified as critical to the success of modern marketing programs. These three topics are evident all through the text.

As has been the case for a number of editions now, the overriding goal of the revision for the 15th edition of Marketing Management was to create as comprehensive, current, and engaging a MBA marketing textbook as possible. Where appropriate, new material was added, old material was updated, and no longer relevant or necessary material was deleted. (Marketing Management 15th Edition; Philip T. Kotler, Kevin Lane Keller; Pearson [2015], Peface: Page 18)

Category: Business and Economics / Marketing
Language: English
Pages: 833
Type: True PDF
ISBN: 0133856461
ISBN-13: 9780133856460
Authors: ,
Release date: January 9, 2015

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Marketing Management Kotler Keller 15th Edition Pdf Free Download Free

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